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RENT-A-CMO Home Endorsements Services About The Principal
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Endorsements
“I hired Rick as Interim SVP Marketing for
Oriental Company as we launched a search for a new head of Marketing (which I
subsequently filled with a former colleague of mine with whom I had worked for
five years at Lands' End). Rick has extensive experience in customer database
marketing, catalog marketing and e-Commerce. He is extremely customer-focused
and is always looking for ways to improve business results and drive
profitable revenue growth. Rick came into the role and immediately identified
opportunities for us to capture incremental revenue and profits. He did a
great job leading the Marketing and Creative teams to help them prioritize
their efforts and become more productive and effective. Rick is very detailed
oriented and is passionate about direct marketing -- he has a lot of energy
and passion for the business! Rick also worked very well with the other
functional areas and his peers within the company. He is truly professional
and I have retained him at Oriental Trading to help with the onboarding of the
new head of Marketing. That transition period is winding down, and now Rick is
looking for his next opportunity. I give Rick my highest endorsement. His
level of database marketing, catalog marketing and e-Commerce expertise is
hard to come by. Rick will quickly add value to any organization he joins.” Sam Taylor, President and CEO, Oriental Trading Company, was Rick's client at OTC“Rick Isenberg joined Oriental Trading Co. as an Interim SVP of Marketing in February of 2010. During that time he has been an excellent leader for his team. He is extremely well versed in Direct Marketing, adding many improvements, and he has a wonderful energy and positive attitude. I commend Rick for the work that he has done for Oriental Trading Company, and I would highly recommend him for such a role.” Sydney Johnson-Gorrell, Chief Talent Officer and SVP of HR, Oriental Trading Company“Rick could be counted on to implement a series of new Human Resources best practices while at OTC, including a new performance management and compensation program and was instrumental in helping to build competencies for a new Talent Management program. Rick was quick to respond to my needs and willing to roll up his sleeves and take action. He's extremely direct and has high candor which I found helpful in meeting his needs and expectations. If you're looking for an executive with drive, determination and the ability to move quickly, Rick will be an asset to your team.” Laura Roccaforte, Director, Talent & Organizational Development, Oriental Trading Company“Smart, straightforward and logical is how I would describe Rick. When he first joined OTC, I spent a lot of time educating him on our processes. He has a very inquisitive approach which helped me examine my own methods as I was teaching him. Rick has extensive experience that he shares effortlessly and in the short time I worked with him, I learned a great deal. His presence also had a tremendous impact on our culture. He is a very supportive leader and believes in holding people accountable, which greatly improved my engagement. I would absolutely work for Rick again if given the opportunity.” Kristen Gibson, Print Media Buying Supervisor, Oriental Trading Company“As the Chief Marketing Officer at American Blinds, I had the pleasure to meet and work with Rick on a day-to-day basis for a 4 month period. He was instrumental in helping my team bring Test & Target optimization platform to the table at American Blinds and this has proved to be a major win for him and American Blinds business. Rick was very refreshing to work with and is open to big ideas and welcomes thinking that may be outside the box and/or new to industry accepted practices. He believes in leading the pack and gaining a competitive advantage. His knowledge of the marketing industry and the value that can have on an organization makes him a true asset to any organization. He treats everyone with honesty and respect, and I can highly recommend him as a client, teammate and friend.” Chuck Carey, Account Executive Test & Target, Omniture, Inc. was a consultant or contractor to Rick at American Blinds, Wallpaper, and More“I had the pleasure of working closely with Rick at American Blinds, Wallpaper and More. As the CMO, he provided frequent updates regarding marketing programs and advertising spend. He cultivated a strong partnership between the Contact Center and Marketing Departments because of his genuine focus on improving the customer experience. He effectively managed advertising spend and sales results with a significantly reduced budget during very challenging times for a luxury e-retailer. He was very focused on analytics and persuaded senior management to implement test and target software to measure results and performance. He developed outstanding relationships with advertising, email, catalog, and analytics vendors - constantly challenging them to deliver more with less. Despite an economic turndown, Rick maintained a positive outlook and displayed contagious enthusiasm which made it a pleasure to work closely with him.” Ginny Flanagan, VP, American Blinds, Wallpaper & More, was a peer with Rick at American Blinds, Wallpaper and More “I worked for Rick Isenberg while he was the CMO at American Blinds Wallpaper and More. Rick was a great manager, leader and mentor. His approach to management was one of understanding, and one of encouragement that pushes his team to become better as they grow within their career. Rick treats every experience as a teachable moment, always seeking to learn more while building up others around him by sharing what he knows though examples from his career. I credit much of my own approach to how I work with others, to the valuable lessons I learn during my work experience with Rick. I highly recommend Rick as a CMO and as a valuable leader in the business world.” Scott Mastenbrook, Sr. Web Designer / Email Campaign Designer, American Blinds, Wallpaper & More"Rick is leading American Blinds through tough times in our industry. With limited funds, he has been able to deliver positive results each season through flexibility in responding to change and his adept management of a multichannel program. We enjoy working with Rick on his mailing program; he handles all the web activity and email strategy independently." Susan Pizzano, Executive Vice President, Marketsmith, Inc., was a consultant or contractor to Rick at American Blinds, Wallpaper, and More "Rick is a highly experienced marketing leader with strong analytical capabilities - involved in detail, while pushing forward on developing and delivering strategy. He was the backbone of America Blinds' team--he is highly effective working with external vendors." Anna K. Majszyk, Program Manager, e-Dialog, was a consultant or contractor to Rick at American Blinds, Wallpaper, and More "Rick is a direct marketing pro. He understands the business and how to make a direct marketing program effective. He gets results." Phil Wiland, Chairman, Wiland Direct, was a consultant or contractor to Rick at American Blinds, Wallpaper, and More "Rick is a professional and as a forward thinker he implemented strategies that reduced costs and improved company margins." Beatrice Hill-Pack, Sr Acct Mgr, USPS, was a consultant or contractor to Rick at American Blinds, Wallpaper, and More "Rick is a very passionate person and approaches projects with a positive mental how to attitude. Rick has a wealth of direct and database marketing knowledge in his bag of marketing tricks. I've learned a lot from this wise owl, not to mention had a fun time working with Rick. Rick brings a great cheerful spirit to work and passion for life that I will never forget. He also has a great teaching style that captivates." Jeffrey Alderman, Director of Online Marketing & Business Development, American Blinds,Wallpaper & More - Top 300 Internet Retailer, reported to Rick at American Blinds, Wallpaper, and More "During my time at Fingerhut, Rick was enlisted as a direct response consultant for a couple of months. During his tenure, Rick delivered a number projects to very positive conclusion, including the successful deployment of a unique affiliate recruiting program. Beyond some of the project based activities, Rick also actively developed a number of recommendations on how Fingerhut could better leverage its customer engagements to increase profitability, and some of those actions are still in place to this day, positively impacting the bottom line. Rick is an intelligent, creative, and seasoned direct response marketer. He’s a “roll up the sleeves” type of operator for organizations that need an experienced set of hands, and he’s an effective “new set of eyes” for established organizations looking to launch new initiatives or wring out profits from long-standing processes. Regardless of the role, Rick will be a welcomed addition to any direct response team." Mike Sidders, Vice President Ecommerce, Taylor Corporation, was Rick's client at Fingerhut (now Bluestem Brands) "Rick has a solid skill set in devising and implementing strategies to drive sales in a direct marketing environment, both in catalog and ecommerce platforms. Rick sees the bigger picture, capitalizing on the synergies of the marketing, merchandising, and creative organizations to drive to increases not only in sales but profitability. A quick study, who can add immediate value." John Damrow, EVP Merchandising, Fingerhut Direct Marketing, was Rick's client at Fingerhut (now Bluestem Brands), twice
“Rick is extremely knowledgeable and a highly-skilled negotiator. His focus
and determination enabled us to finalize a complex, long-term program in
one-fourth of the average timeframe. The breadth of his experience and the
depth of his dedication would be valuable assets for any business.”
Brian Conchuratt, Regional Sales Manager, Commission Junction, was a consultant or contractor to Rick at RBI Direct Marketing Consulting. "Rick is a top-notch affiliate expert who has done some great marketing for Crucial.com. He has provided solid marketing advice and really knows what works in affiliate marketing." Jared Williams, Affiliate Programs Manager, Crucial Technology, a division of Micron, was with another company when working with Rick at RBI Direct Marketing Consulting "Rick is very strong in database and catalog marketing and was instrumental in helping others within Ross-Simons see the vision for the Internet, not a small feat. As I've said to others he is like a mini-MBA for staff members." Anne Driscoll, Director of Internet Marketing, Ross-Simons, reported to Rick at Ross-Simons "Rick was instrumental in the development of Ross-Simons' internet marketing strategy. He also taught me good techniques in catalog marketing management. Rick really knows his stuff. I can see why he is a successful consultant in our industry." John Buleza, Senior Marketing Director, Ross-Simons, reported to Rick at Ross-Simons "Rick is extremely bright and able to quickly assess what needs to be done. A pleasure to work with and a great mentor. Rick was very responsive to the business model changes over the 4 yrs we worked together. I recommend him highly especially his ability to exceed goals + develop subordinates into a team of professionals who can work together under pressure and routinely make deadlines." Jack Flohr, Director, The Franklin Mint, reported to Rick at The Franklin Mint “Rick has a rare blend of having a great business mind, the talent to quickly convey strategic thought, and proven ability in developing actionable plans that drive incremental revenue. He's a leader that applies fact-based logic in making decisions, and cuts right to the core of an issue. As a result, success has followed him throughout his career--consistent with my time with him at The Franklin Mint. If you have a need for the thought leadership to help move your 'sales needle', you should talk to Rick.” Dean Jackson, Director, The Franklin Mint, worked indirectly for Rick at The Franklin Mint "Rick is one of the brightest catalog marketing folks I've ever worked with - he was my client at Franklin Mint. He has an excellent grasp for how the requirements of marketing can be met by the tools provided with a marketing database." Bernice Grossman, was a consultant or contractor to Rick at The Franklin Mint "Rick is an energetic and enthusiastic champion and practitioner of direct response marketing with a track record of dynamic leadership and profitable results. In addition to working closely with Rick in a variety of roles at The Franklin Mint, I chose Rick for a project after we both left The Franklin Mint, and would gladly work with Rick again. He is direct, no-nonsense, results-oriented and detail-oriented, and a valuable addition to a management team." Martha Wright, Vice President & General Manager, The Franklin Mint, worked with Rick at The Franklin Mint "In the time that we spent together at The Franklin Mint, I was able to observe that Rick has a thorough understanding of marketing in all its forms. This included the product development process, the creative process, the key performance indicators and leverage points of direct marketing, and much more. He also had a clear grasp of the company's business model, strengths and weaknesses. Rick is a great communicator and showed a rare ability to motivate and develop his staff. I strongly believe that Rick is a tremendous asset to any organization that wants to develop its marketing capabilities." Patrick Caillat, Marketing Manager, The Franklin Mint, worked indirectly for Rick at The Franklin Mint Contact Information
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LinkedIn - www.linkedin.com/in/rickisenberg - see up to date endorsements and Rick's connections Copyright © 2003 - 2009 RBI Marketing Consulting |
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