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RENT-A-CMO Home Endorsements Services About The Principal
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Services- Interim CMO / SVP Marketing duties - Design, implementation, and expansion of affiliate programs - Negotiation of revenue share deals for improved internet profits - Establishment of partnerships for catalog and internet - Email program creation and implementation including triggered email campaigns - Evaluation of all aspects of customer contact including look and feel of marketing efforts, telemarketing (inbound and outbound), package insert program, bouncebacks, packaging, billing and returns – recommendations for profit improvement, cost reduction, and improved customer satisfaction - Test structure and analysis for both direct mail and internet - Circulation evaluation and planning including customer acquisition, retention, and reactivation - Bringing a customer focus to the organization, creating an awareness of the customer in all areas, how it drives profit, including variables in the P&L - Analysis of contact strategy, design of cannibalization testing and analysis, for both direct mail and internet - All aspects of database marketing efforts including hygiene, merge/purge and reporting, evaluation of housefile composition - Marketing database design, re-design, and database build project management including RFP creation and bid analysis - Vendor selection and negotiation including list management, database marketing, merge/purge… - Focus group project management - Evaluation of paid search marketing efforts and recommendations for improvements to program - Review of website with recommendations for improvements - Lead creative idea generation sessions - Work with existing staff to assess and improve their direct marketing abilities - Management of PR efforts including national press releases
Contact Information
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LinkedIn - www.linkedin.com/in/rickisenberg - see up to date endorsements and Rick's connections Copyright © 2003 - 2009 RBI Marketing Consulting |
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